Potential uses of geographic names
We believe geographic names thus have a wide market and may be put to one or more of the following uses:
- Launch community-based sites full of relevant information for your local area (or to other areas around Australia)
- Real Estate agencies looking to increase traffic to their new or existing web-site.
- Accommodation providers.
- Online business directories for retail, trade, commercial and business applications.
- Web design business for single page internet flyers to complete web site design.
- Excellent vehicle for ISP's, hosting, email accounts etc.
- Clearly identify your business as belonging to a particular place or region.
- Register domains that match your business names or trademarks in cases where they have been previously restricted.
- Excellent investment value as it is possible to sell the domain name or lease the domain name or associated businesses to someone else.
Why choose a .com domain
over .com.au
- Use of com.au place names is intended to be restricted to community websites that reflect community interests, such as sporting and community clubs, historical information, aboriginal, multicultural, local special interest groups, and cultural events.For more information and restrictions imposed on the use of .com.au place names visit http://www.dcita.gov.au/ie/domain_names
- Under auDA policy, a "geographic name" is any location with an Australian postcode, as listed on the Australia Post postcode database.
- Use of .com place names have little to no restriction of use and can be used commercially.
- Can be sold or leased therefore present themselves as ideal Virtual Property investments.
- .com.au place names were released under ballot conditions acknowledging their quintessential value.
- Successful applicants paid $825 for .com.au place names which did not include domain name registration.
- By using a .com place name it has the appearance that it is owned by no country nor is it limited to a country. It simply is what it is, the most recognised extension, .com.
- When marketing a .com name it is also shorter in characters allowing you the ability to increase font size in a given advertising area.
- Currently .COM names still command the highest values followed by .NET, some national domains and .ORG's. - Afternic.com
- How is value given to domain names? There are 4 areas of appraisal as detailed by www.afternic.com. These are as follows:
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DEFINITION OF RELEVANT TERMS |
| Commercial Development Potential - this category reflects the ability of your domain name to be used as a brand, redirect, campaign address, etc.. |
| Recognition - in relation to our appraisal process, this refers to both market recognition and recall value. In plainer terms, is your name relevant to the market and is it easy to remember |
| Length - in most cases shorter is better, however a longer more obvious name can sometimes score higher than a short classified-ad contraction style domain |
| Extension Value - this category refers to the .COM part of your domain name. Currently .COM names still command the highest values followed by .NET, some national domains and .ORG's. |
